Coming Soon: A Hot Selection of Products & Promotionals
“Things are only worth what one makes them worth.”
from The Misanthrope, by Moliere
A number of product ideas were developed to help promote book sales. One of my stated objectives is to channel my profit from sales of books and promotional products toward re-building both the physical and intellectual structure of our public school system. I have formulated several key messages from Charting the Course for these purposes. Merchandise sales would initially take the form of printing these key messages on t-shirts, buttons, bracelets, sweatshirts, bookmarkers, pencils, erasers, hats, bumper stickers, screen savers, and so on.
There is a rich and diverse structure of organizations in place for direct marketing this book. I have identified 47 related associations with over 48 million members as well as several other promotional channels to promote this work. I am confident we can get the word out that Charting the Course is a powerful tool for change toward public school excellence.
A great deal of time, thought and consideration has been given to post-publication sales and promotional activities. Admittedly I am new to the book publishing and distribution arena. While there may be some naïveté as I am a ‘Newby’ in the world of publishing, I hope to convey my enthusiasm for becoming an active participant in whatever promotional efforts the publisher determines are appropriate for Charting the Course.
More detail is available in the book proposal. You can receive a copy of the book proposal by emailing me at tamrackit@verizon.net.